Ismael González — Explain

2D/3D motion design for products and processes that are hard to explain.

I direct and animate explainer videos for industrial and tech companies — from briefing to final delivery, no agency layers in between.

Start a project See the Insaeco case

When it makes sense to work with me

You have a product or process too complex to explain with a screen recording or stock footage.

You have an event coming up — a launch, a trade fair, an expansion — and need a piece ready in time.

You don't have motion in-house and want to work directly with whoever's making the creative decisions — no intermediaries.

You want the piece to have a clear creative direction behind it.

I direct motion end to end — from brief to final delivery: visual direction first, then design, animation, delivery. More on how I work →

Explain projects

Selected work for industrial and technical products.

Insaeco

Industrial / 3D

SPKRS

R&D · Industrial 3D

What those who have worked with me say.

Some clients know me as Monoceja — the brand I operated under previously.

“We are delighted to recommend Monoceja.TV for the exceptional audiovisual production work carried out for our eco-friendly INSA-ECO tires. Thanks to their creativity and professionalism, we have been able to better showcase our product and increase potential customer retention in a way never seen before in our sector. The video they produced not only stands out for its high visual value, but we are also proud that it was made in Spain by visual and graphic artists using the latest animation and rendering tools. Without a doubt, they have helped us take INSA-ECO to the next level!”

Andrés Alejandro Pinate

Marketing Director at Grupo Soledad

Have a product or process that's hard to explain?

Tell me what you're preparing and what you need to communicate.
Send me a brief, a script, or just the problem — and let's talk.